I'm from Yorkshire. We don't really get rhyming slang. I mean, generally speaking we're a straight talking bunch and coded lingo feels a bit long winded. But when my friend signed off her e-mail to me with the words... "Looking forward to reading more Candy Floss." I felt there was a bit a of nudge-nudge, wink-wink cheekiness to it - and I wondered if it implied a hidden meaning.
Was she taking the piss? Candy Floss... that sugar sweet, sickly stuff that is fun to consume at fair grounds but almost certain to end in tooth decay. Was it reference to the lack of substance in my journalism? ... How rude?
This particular friend is my old boss. She taught me (amongst other things) how to bang out a punchy press release and grab a few precious column inches. She knows a thing or two about writing and agh!, maybe that old boss inferiority complex never quite goes away. So when she said she was checking out my blog, I really, REALLY wanted to impress her.
My brand new Candy Floss feature is therefore dedicated to my (not so) old boss lady. A woman of unquestionable style and equal substance. It represents a move towards more serious consumer journalism and focusses on the cutting edge of interior design.
Well sort of.
Candy Floss, or "Housey Goss" to use it's official rhyming slang rhetoric, is a feature for an exclusive club of discerning interiors obsessives amongst us - a tribe who has also developed its own language. A language of love; of swoons, of OMGs of #NEED and yes, of House Candy.
Alright, alright, so what does it actually mean... I'm coming to that bit. It means I will be dishing the goss on some of the coolest House Candy crafters on the planet. I will be meeting and interviewing the people behind the products. Here's where I will uncover The Ladies behind the Lamps, the Kings of the Carpets, the Sultans of Sideboards ... and anyone else who I can work into impressive, alliterative headlines.
In some instances this will mean you can discover the designers before the high street does. The folk who make gorgeous House Candy from their kitchen table, or their customised girl/man cave, or from a candlelit attic bedroom, whilst the rest of the house sleeps. They may sell at craft fairs or Etsy and their homewares will be totally original, one off works of art.
Other weeks we will be exploring some little known independent brands who are making their mark in a highly competitive market place and standing up to stiff competition from big budget empires. We will learn about the values behind the brand and their plans for expansion.
We may even revisit some old names - a few blasts from the past - who are still going strong all be it in a capacity you may not have expected. Perhaps they have refocussed or branched out in a new and exciting direction.
So, just to recap... Candy Floss is my new, high brow gossip feature (now there's a niche). It's the insider goss on the movers, shakers and House Candy makers. Its all about what they do, why they do it and how you can get your sticky mitts on their stunning wares to give your home some serious style kudos.
If you are a House Candy crafter, a small brand or a big name with a new focus, I'd love to hear from you. Please do get in touch and let's use this platform as an opportunity to highlight the incredible talent that us underground interior obsessives need to know about.
I'll be kicking off the feature with a very exciting maker I found on Instagram. I feel we should pause just a little to allow excitement to build for this one, so I'll be back later in the week with all the goss. Just to whet your appetite however, here's a little sneaky peak of the stunning House Candy she brings to the world.
Hope you're as excited as me for this brand new feature. I can't wait to hear from you, meet you or inspire you, just like my old boss did.